MoWe / Akktionseite / NL / edMs

MoWe

project type

Redesign

year

2024

my role

Designer

client

worldshop

Project overview

Recurring formats like Monatswechsel and Aktionsseiten are key for driving sales in Worldshop. At the same time, newsletters and eDMs extend these campaigns into CRM channels. I worked on designing these recurring campaign pages and assets. The challenge was to deliver new content every month, keep everything visually consistent, and communicate offers clearly without overwhelming users.

Process

Each campaign started with content prioritization, what needs to be seen first, what drives action. I structured layouts to guide users from the main message to products and calls-to-action. Reusable modules helped speed up production while keeping consistency. Over time, we refined the system based on what worked best.

Result

A consistent and efficient campaign system across web and CRM. Clearer communication of offers and benefits. Faster production cycles supported by reusable templates. A cohesive visual experience across channels.