Campaigns
project type
Redesign
year
2024
my role
Designer
client
Lufthansa Worldshop
Project overview
In Worldshop, inspiration pages, campaigns, and category hubs all work together to guide users from discovery to purchase. I designed connected experiences that guide users from inspiration to purchase. The work ranged from seasonal storytelling and luggage launches to category-hub redesigns and accessibility improvements, all balancing brand expression with clear e-commerce structure.
Inspiration Pages
Seasonal campaigns, including Christmas and summer-party themes, turned products into curated stories. I structured each page to move naturally from atmosphere and inspiration to relevant product selections, making discovery feel engaging without losing commercial focus.
Luggage Campaigns
The luggage campaigns covered the full launch journey: pre-sale, product hero page, landing page, and category page. Each stage had a distinct purpose, from building anticipation to explaining key benefits and supporting product comparison, while maintaining one consistent visual narrative.
Hub Redesign
I transformed simple product lists into inspirational category hubs that presented the full assortment with more context and personality. Clear navigation, curated themes, and stronger visual hierarchy made broad ranges easier, and more enjoyable, to explore.
WCAG Accessibility Improvements
I also refined existing modules with accessibility in mind, improving elements such as contrast, readability, hierarchy, and interaction clarity. The aim was to make the experience more inclusive while preserving the visual character of the brand.
Result
Stronger connection between inspiration and product discovery. Clearer category navigation. More consistent layouts across campaigns. A more connected shopping journey that brings storytelling, product discovery, and accessibility into one consistent system.
Project overview
In Worldshop, inspiration pages, campaigns, and category hubs all work together to guide users from discovery to purchase. I designed connected experiences that guide users from inspiration to purchase. The work ranged from seasonal storytelling and luggage launches to category-hub redesigns and accessibility improvements, all balancing brand expression with clear e-commerce structure.
Inspiration Pages
Seasonal campaigns, including Christmas and summer-party themes, turned products into curated stories. I structured each page to move naturally from atmosphere and inspiration to relevant product selections, making discovery feel engaging without losing commercial focus.
Luggage Campaigns
The luggage campaigns covered the full launch journey: pre-sale, product hero page, landing page, and category page. Each stage had a distinct purpose, from building anticipation to explaining key benefits and supporting product comparison, while maintaining one consistent visual narrative.