Editorial design: Travel blog

project type

Redesign

year

2024

my role

Designer

client

Lufthansa Worldshop

Project overview

The annual recap for the Worldshop Coordinates Blog brings together a year of content, highlights, and data into one page. I worked on designing this editorial experience. The challenge was to organize a lot of content into a clear structure while keeping it engaging and easy to read.

A writer, a photografer and the Lufthansa Aluminium Luggage

A writer, a photografer and the Lufthansa Aluminium Luggage

A writer, a photografer and the Lufthansa Aluminium Luggage

Mazda social media campaign

14 stories
4 continents
20 flights
1 luggage

14 stories
4 continents
20 flights
1 luggage

14 stories
4 continents
20 flights
1 luggage

I structured the content into sections to create a clear flow through the page. Typography, spacing, and layout variations helped create rhythm and keep the reader engaged. Key highlights were emphasized to support quick scanning without losing the overall narrative.

Content creation from images to AI video

Content creation from images to AI video

Personalized filters to discover the most pertinent alerts swiftly

Creation of dynamic content for the overall communication in the different touchpoints

Creation of dynamic content for the overall communication in the different touchpoints

Tailored Modes for maximizing your time and eliminate distractions.

Extra content updated in a podcast format

Extra content updated in a podcast format

Extra content updated in a podcast format

The Result: A clear and engaging long-form page. Better presentation of data and highlights. A cohesive experience aligned with the brand.

The Result: A clear and engaging long-form page. Better presentation of data and highlights. A cohesive experience aligned with the brand.

The Result: A clear and engaging long-form page. Better presentation of data and highlights. A cohesive experience aligned with the brand.