worldshop home page
project type
Redesign
year
2024
my role
Designer
client
worldshop
Project overview
Project overview
Worldshop is the eCommerce platform of Miles & More, offering thousands of premium products across multiple categories. Over time, the homepage had grown complex, with increasing content, campaigns, and structural inconsistencies. The challenge was to simplify the structure, improve accessibility, and still keep the premium feel of the brand, all while supporting ongoing campaigns and frequent updates.
Worldshop is the eCommerce platform of Miles & More, offering thousands of premium products across multiple categories. Over time, the homepage had grown complex, with increasing content, campaigns, and structural inconsistencies. The challenge was to simplify the structure, improve accessibility, and still keep the premium feel of the brand, all while supporting ongoing campaigns and frequent updates.
Worldshop is the eCommerce platform of Miles & More, offering thousands of premium products across multiple categories. Over time, the homepage had grown complex, with increasing content, campaigns, and structural inconsistencies. The challenge was to simplify the structure, improve accessibility, and still keep the premium feel of the brand, all while supporting ongoing campaigns and frequent updates.
Process
Process
We started by reviewing existing modules and user flows to understand where things became unclear. From there, I refined the layout structure and built a more modular system that could handle changing content. Typography, spacing, and interactions were adjusted to improve readability and accessibility. Accessibility was part of the design from the beginning, not something added later. Close collaboration with developers ensured everything worked as intended.
We started by reviewing existing modules and user flows to understand where things became unclear. From there, I refined the layout structure and built a more modular system that could handle changing content. Typography, spacing, and interactions were adjusted to improve readability and accessibility. Accessibility was part of the design from the beginning, not something added later. Close collaboration with developers ensured everything worked as intended.
We started by reviewing existing modules and user flows to understand where things became unclear. From there, I refined the layout structure and built a more modular system that could handle changing content. Typography, spacing, and interactions were adjusted to improve readability and accessibility. Accessibility was part of the design from the beginning, not something added later. Close collaboration with developers ensured everything worked as intended.
Result
Result
A clearer and more structured homepage. Better accessibility across key components. A system that supports campaigns without becoming messy again. Overall, a more scalable and consistent experience.
A clearer and more structured homepage. Better accessibility across key components. A system that supports campaigns without becoming messy again. Overall, a more scalable and consistent experience.
A clearer and more structured homepage. Better accessibility across key components. A system that supports campaigns without becoming messy again. Overall, a more scalable and consistent experience.
