UX / UI design: Mailings
project type
Redesign
year
2024
my role
Designer
client
Lufthansa Group
Project overview
The InFlightShop mail system supports multiple airline brands like Lufthansa, SWISS, and Austrian. Over time, it became complex and harder to navigate. I worked on improving the structure from a UX perspective. The challenge was to simplify the system, improve readability, and create consistency across different brands and campaign types.
Process
We started by analyzing the existing templates and identifying where things felt inconsistent or overloaded. I simplified the content hierarchy, focusing on what users need to see first. Then I defined modular templates that could be reused across different campaigns while keeping a consistent structure.
Result
A clearer and more structured mail system. Better readability across emails. Consistent layouts across brands. A system that’s easier to scale and maintain.
